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2025有關「客戶」的調查研究

LFHfund有4M可用於客戶方面的預算，已撥給Ray和文勝各1M使用，
其餘部份擬撥1M來做統計調查研究。草案如下：

2025年，計畫把LFHfund有關客戶Budget，撥出部份，用來做調查研究。
人員：邀請Augustine、Romi、Reyner三個同學為研究工讀生，及劉士豪老師為顧問。
題目:
1.客戶滿意度研究 Customer satisfaction research
2.保養廠市場研究 Car maintenance shop market research>市場規模、品牌佔有率 Market size and brand share
3.業務績效研究 Business performance research

1.客戶滿意度研究
業務/儲運/客服/總體滿意度比較,區域比較/部門比較。 客戶的總體滿意度如何？不同分公司有差別嗎？
不同的部門有差別嗎？
最滿意和最不滿意的要點為何?

1. Customer satisfaction research
Comparison of business/storage and transportation/CS/overall satisfaction, regional comparison/department comparison. How is the overall customer satisfaction? Are there differences between different branches?
Is there a difference between different departments?
What are the most satisfying and least satisfying points?

2.保養廠市場研究
月刊上廣告-徵求願意參加抽樣調查的人>上網填資料[校正資料] 說明是隨機抽樣的-每年兩次:會公佈抽到的名單-
隨機抽樣在一定時間內填答-會得到贈品/選擇現金或抽獎

要問什麼呢?
保養廠基本資料-頂高機數;員工數;月保養車輛;耗用機油公升數;
主要銷售機油廠牌;
贊助店招的機油廠牌
你有沒有在網路上買機油的經驗？那個電商？

cross section
市場規模估計: xbar平均數,s變異數,
區域比較
趨勢變化

2. Market research of maintenance shops
Advertise in monthly magazine - soliciting people willing to participate in sampling survey > fill in information online [correct information] Explain that it is random sampling
- twice a year: the list of winners will be announced
- Random sampling, fill in the answer within a certain time period - you will get a gift/choose cash or a prize draw
What do you want to ask?
Basic information of the maintenance shop - number of overhead machines; number of employees; vehicles maintained monthly; number of liters of engine oil consumed; Mainly sells motor oil brands;
The oil brand that sponsored the store sign
Have you ever purchased motor oil online? That e-commerce company?

cross section
Market size estimation: xbar mean, s variance,
Regional comparison
Trend Changes

3.業務績效研究
業務員的績效y，最重要的解釋變數Xi有哪些呢？
業務員的績效和工作日報表的關係為何呢？
業務員的績效在不同分公司或組別間有差別嗎？如何比較?
測算全公司的績效Xi參數，可對某期間Y的變動做預測嗎？
3. Business performance research
What are the most important explanatory variables Xi for the salesperson’s performance?
What is the relationship between a salesperson’s performance and daily work report?
Is there any difference in salesperson performance between different branches or groups? How to compare?
By measuring the performance parameter Xi of the entire company, can we predict the change of Y during a certain period?

邀請於2025/7月年中業務會議，做研究說明。2025年底提出報告。
Invitation to make a research presentation at the mid-year business meeting in July 2025. Report to be submitted before the end of 2025.

公司討論：
1.LFH的誰可以、應該參與並幫忙這些工作呢(可提供意見、參加討論、有機會學習)。
2.應如何開始呢?怎樣保持進度進行呢?(分組-召集人)
3.整個應是3+1+1的計畫(也就是說至少做3年，視狀況可延長1年兩次)。
4.2025/07月的年中會議要不要加多一天？排學習、討論課程。

htw
-約/找三人先說明計畫 三月自由參加新訓 1題目:最常兩年-介紹>交接訓練;第二題目1年;
-htw寫專欄pip-介紹統計/發展應用歷史-雜談-工作相關;


▼1 會議記錄 Minutes of Meeting

Minutes of Meeting
  1. 2025/02/12
    I asked our General Manager, Ray, for a budget to support research on 3 topics. This is related to customer satisfaction, market research, and sales performance.
    And I also recommend you to take this opportunity to get a deeper understanding of the Taiwanese market and publish a research paper, each of which will receive a bonus of NT$200,000.
    If you are interested with this challenge, please come to our office at 9:30, 14th February to know the detail.

  2. 2025/02/15

    2025/02/15
    Meeting Notes
    From: Reyner

    Topics Discussed:

    -Proposal Submission
    Put together a clear summary of the research goals and expected results. (LFH Expected to get the proposal about July)

    • Background Study
      Do a survey and gather relevant info to support the research.

    • Research Methodology
      Explain how the research will be done, including data collection and analysis.

    • Time Management
      Use a Gantt chart to keep track of the project timeline.

    • Submitting to a Conference/Journal

    Plan to submit the research findings to a conference or journal.
    - Meetings with Advisor
    Meet with the professor every Tuesday morning. (Is it suitable with everybody?)
    - Send meeting notes to LFH with a summary of what was discussed.

    • About Data Collection
      LFH will help get the necessary data (with an assistant).

    • Final Report Submit a final report once everything is done.

    • Proposal Deadline
      The proposal needs to be submitted by July at the latest.

    • A meeting with the professor is required.

    • Administrative Stuff

    Get the following documents ready before the end of february:
    - ARC
    - Work Permit
    - Bank account details
    - Resume

    Next Steps:
    - Set up a meeting with the professor.
    - Work on the proposal summary and background research.
    - Create a Gantt chart for the timeline.
    - Coordinate with LFH for data collection.
    - Prepare all required documents.

    Let me know if I need to add or adjust some part of this minutes

  3. 2025/03/18

    2025/03/18
    Meeting Notes
    From: Reyner

    Topics Discussed:

    Minutes of Meeting @ LFH HO (03/18)

    Dear All,
    Here are the minutes from today's meeting. Please review and let me know if any adjustments are needed.

    1. Introduction of LFH Members:
    - Mr. Andrew – Specialist in garage surveys
    - Ms. Devon – Accounting department (previously Augustine's mentor)

    2. Research Specifications:
    -> Romi – Sales Performance
    -> Augustine – Market Survey
    -> Reyner – Customer Satisfaction

    3. Meeting with Our Advisor:
    We need to discuss the timing in more detail later.
    4. LFH Expectations:
    Achieve a new milestone and provide recommendations for improvement. Our findings contribute to company improvements.

    5. LFH Business Focus:
    - Primarily operates in a B2B (business-to-business) environment.
    - We need to consider the performance of all branches.

    6. Next Meeting:

    Date: April 22, 2025
    Location: LFH HO
    Time: 10:00 AM

    7. Agenda for the April 22 Meeting:

    - Develop and discuss research questions in depth.
    - discuss and do a brainstorming to our research questions

    Additional:
    All of us will be receiving a new bank account, as recommended by Mr. Hong.

    Please let me know if there are any corrections or additional points to include.

    Best regards,
    Reyner
  4. 2025/mm/dd
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▼9 其他參考資料

Others
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