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銷售漏斗 Sales Funnels

銷售漏斗階段

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Sales Funnels

A sales funnel is a marketing tool that helps you guide potential customers through the buying process. It is a visual representation of the steps that a customer takes from being a stranger to becoming a paying customer.

There are three main stages in a sales funnel:

• Top of the funnel (TOFU): This is the stage where you attract new leads. You can do this through marketing activities such as advertising, content marketing, and social media.
• Middle of the funnel (MOFU): This is the stage where you nurture leads and turn them into prospects. You can do this by providing them with valuable information and resources, such as e-books, webinars, and case studies.
• Bottom of the funnel (BOFU): This is the stage where you close deals and convert prospects into customers. You can do this by offering them a compelling offer, such as a free trial, a discount, or a special promotion.

  A well-designed sales funnel can help you increase your conversion rate and grow your business.

  How to Use Sales Funnels in Digital Marketing

  There are many ways to use sales funnels in digital marketing. Here are a few examples:

  • Use lead magnets to attract new leads. A lead magnet is a free gift that you offer in exchange for a visitor's contact information. This could be an e-book, a webinar, or a checklist.
  • Use email marketing to nurture leads. Once you have a visitor's contact information, you can start nurturing them with email marketing. This involves sending them valuable information and resources that will help them solve their problems.
  • Use landing pages to convert prospects into customers. A landing page is a web page that is designed to convert visitors into customers. It typically has a clear call to action, such as a "Buy Now" button.
  • Use social media to promote your sales funnel. Social media is a great way to promote your sales funnel and attract new leads. You can use social media to share content, run contests, and connect with potential customers.

  If you are looking to grow your business, sales funnels are a powerful tool that you can use to attract new leads, nurture them, and convert them into customers.

  Sales Funnel Image

  

  Sales Funnel Table

  Step	Description	Converting Rate
  Top of the funnel	Attract new leads	2-5%
  Middle of the funnel	Nurture leads and turn them into prospects	10-20%
  Bottom of the funnel	Close deals and convert prospects into customers	50-70%